9 Common Logo Types

Apart from being vital to the success of a business, a good logo is fun – that’s why logo games are so popular.  Ready for yours? 

1. Letter Mark or Monogram

An abbreviation of a brand’s name. A typography-based logo design that uses very few letters. This type of logo is all about minimalism.

  • HBO vs Home Box Office
  • IKEA vs Ingvar Kamprad Elmtaryd Agunnaryd
  • FedEx vs Federal Express

2. Letterform

Even more minimalistic version of a monogram logo, also known as letter logo. A successfully made out letter logo will invoke your brand’s full name in people’s mind once they see it.

  • N for Netflix
  • W for WordPress
  • M for McDonalds

3. Logotype or Wordmark

Logo that focuses on complete name of a brand. A wordmark logo works well when a brand has a unique, easy, and attractive name.

  • Google
  • SONY
  • VISA

4. Symbol

It’s a graphic or icon-based logo. The most challenging part is to choose an image: do you want to showcase a product, evoke emotions, etc.?

  • Apple
  • Target
  • Twitter

5. Abstract

A logo that has a picture, but without literal representation. The best thing about this logo design is that you can convey your brand’s purpose symbolically.

  • NIKE
  • Chase Bank
  • Pepsi

6. Mascot

This logo includes an illustrated or anthropomorphized character. It works as a unique ambassador of a brand and is very popular in the food industry. 

  • KFC
  • Pringles
  • Wendy’s

7. Emblem

It contains a symbol or icon with seals, crests, and badges. Popular with schools, government agencies and the auto industry.

  • Starbucks
  • Harley Davidson
  • NFL

8. Fonts Inside a Shape

This logo usually has a name depicted in various shapes like squares, rectangles, ovals, and more.

  • Samsung
  • MasterCard
  • FORD

9. Combination Mark

A combination of different logo types, e.g., combine a symbol with a letter logo or a wordmark to create something unique.

  • Dove
  • Lacoste
  • Burger King