9 Common Logo Types
Apart from being vital to the success of a business, a good logo is fun – that’s why logo games are so popular. Ready for yours?
1. Letter Mark or Monogram
An abbreviation of a brand’s name. A typography-based logo design that uses very few letters. This type of logo is all about minimalism.
- HBO vs Home Box Office
- IKEA vs Ingvar Kamprad Elmtaryd Agunnaryd
- FedEx vs Federal Express
2. Letterform
Even more minimalistic version of a monogram logo, also known as letter logo. A successfully made out letter logo will invoke your brand’s full name in people’s mind once they see it.
- N for Netflix
- W for WordPress
- M for McDonalds
3. Logotype or Wordmark
Logo that focuses on complete name of a brand. A wordmark logo works well when a brand has a unique, easy, and attractive name.
- SONY
- VISA
4. Symbol
It’s a graphic or icon-based logo. The most challenging part is to choose an image: do you want to showcase a product, evoke emotions, etc.?
- Apple
- Target
5. Abstract
A logo that has a picture, but without literal representation. The best thing about this logo design is that you can convey your brand’s purpose symbolically.
- NIKE
- Chase Bank
- Pepsi
6. Mascot
This logo includes an illustrated or anthropomorphized character. It works as a unique ambassador of a brand and is very popular in the food industry.
- KFC
- Pringles
- Wendy’s
7. Emblem
It contains a symbol or icon with seals, crests, and badges. Popular with schools, government agencies and the auto industry.
- Starbucks
- Harley Davidson
- NFL
8. Fonts Inside a Shape
This logo usually has a name depicted in various shapes like squares, rectangles, ovals, and more.
- Samsung
- MasterCard
- FORD
9. Combination Mark
A combination of different logo types, e.g., combine a symbol with a letter logo or a wordmark to create something unique.
- Dove
- Lacoste
- Burger King